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It is an opportunity for us to reflect on the language and ideas that represented each year. So, take a stroll down memory lane to remember all of our past Word of the Year selections. It wasn't trendyfunny, nor was it coined on Twitterbut we thought change told a real story about how our users defined Unlike inchange was no longer a campaign slogan. But, the term still held a lot of weight. Here's an excerpt from our Word of the Year announcement in The national debate can arguably be summarized by the question:.